Strategic measurement infrastructure for enterprise brands.

Our approach combines technical precision with strategic advisory to transform how you measure, attribute, and optimize marketing performance.

Strategic Infrastructure Design

Enterprise-grade tracking architecture engineered for accuracy, resilience, and scalability. We design measurement systems that serve as the foundation for data-driven decision making at the executive level.

  • →Server-side event architecture (GTM, GA4, BigQuery, custom nodes)
  • →Multi-platform CAPI implementation (Meta, TikTok, Google, LinkedIn, and more)
  • →Cross-domain identity resolution and session management
  • →Quality assurance frameworks and monitoring

Revenue Attribution & Analytics

Connect marketing investment to actual business outcomes. Our attribution models provide the visibility CMOs and CFOs need to allocate budgets with confidence and demonstrate marketing's contribution to revenue.

  • →Custom multi-touch attribution models (first-touch, last-touch, position-based, data-driven)
  • →Full-funnel revenue tracking (lead → opportunity → closed-won)
  • →Executive reporting and board-level analytics
  • →Marketing mix modeling and incrementality testing

Data Governance & Compliance

Enterprise-grade data governance frameworks designed to meet regulatory requirements while maximizing measurement capability. We build systems that satisfy legal, finance, and executive stakeholders.

  • →Privacy-first architecture (GDPR, CCPA, state privacy laws)
  • →Consent management and cookie-less measurement strategies
  • →Data retention and deletion policies
  • →Compliance documentation and audit readiness

Platform Integration & Optimization

Seamless integration with advertising platforms, CRM systems, and data warehouses. We architect the connective tissue between your marketing technology stack and business intelligence infrastructure.

  • →Ad platform API integration (Meta, Google, TikTok, LinkedIn)
  • →CRM and marketing automation connectivity (Salesforce, HubSpot)
  • →Data warehouse architecture (Snowflake, BigQuery, Redshift)
  • →Real-time data synchronization and validation

Account-Based Measurement (ABM)

For B2B organizations, we build account-level tracking and engagement scoring systems that align marketing and sales teams around shared pipeline objectives and revenue targets.

  • →Reverse IP identification and firmographic enrichment
  • →Account engagement scoring and intent signals
  • →Anonymous-to-known visitor attribution
  • →Multi-stakeholder journey mapping within target accounts

Strategic Advisory & Transformation

Beyond implementation, we serve as your ongoing strategic partner for measurement architecture. We provide the executive-level guidance required to evolve your infrastructure as your business scales.

  • →Quarterly measurement strategy reviews
  • →New channel and campaign measurement frameworks
  • →Testing roadmaps and experimentation design
  • →Executive education and stakeholder alignment

Partner with us.

Every engagement is custom-designed to your business objectives, technical environment, and organizational needs. Let's discuss your measurement transformation.

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