The strategic advisory for marketing measurement.
We partner with elite brands to architect the data infrastructure that powers billion-dollar marketing decisions.
Realizing Data was founded on a simple observation: the world's most sophisticated brands were making critical business decisions on fundamentally broken data infrastructure.
CMOs and growth leaders were allocating budgets without true attribution. Performance teams were optimizing campaigns on incomplete conversion data. Finance couldn't reconcile marketing spend to actual revenue.
We exist to solve the strategic problem, not the tactical symptom. We transform marketing measurement infrastructure from the ground up — designing systems that deliver precision, accountability, and executive-level confidence in your data.
Today, we serve as the strategic partner for brands and agencies scaling paid acquisition who demand world-class measurement architecture.
What We Believe
- —Marketing measurement is a strategic function that requires enterprise-grade architecture.
- —Attribution should connect marketing investment to revenue, not just form fills.
- —CMOs deserve the same quality of data infrastructure that CFOs demand for finance.
- —Precision in measurement drives precision in decision-making and capital allocation.
- —The best marketing teams invest in infrastructure before they invest in more channels.
Who We Work With
Enterprise Brands
Scaling brands requiring board-level reporting and revenue attribution
Growth-Stage Companies
Series B+ companies scaling acquisition and demanding precision in capital allocation
Performance Marketing Agencies
Elite agencies managing 8-figure budgets for portfolio clients
Private Equity Portfolio Companies
Portfolio companies requiring institutional-grade measurement and accountability
Ready for a strategic partner?
We work with a select number of clients who value precision and are committed to transforming their measurement infrastructure.
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